Email marketing is an effective, low-cost way to keep your business and products on customer’s minds. With the holidays right around the corner, now is the time to optimize your email marketing campaigns to help boost your end-of-the-year return. Check out our infographic below to find out if your email marketing tactics are putting you […]

‘Tis the season to be…digital marketing experts! The holiday spirit has officially taken over the eBoost headquarters. Over the next 12 days, we will be sharing with you tips and tools to better your digital marketing strategy for the new year. We will be covering topics that will not only make you better marketers, but […]

Every year there seems to be a few buzzwords that are echoed throughout the marketing community. Last year, words like freemium, green, socialsphere, and actionable dominated entrepreneurial and executive conversations. This year, I’ve noticed a trend toward trimming the fat. This year, it’s about being lean. Whether you’re literally cutting weight, bootstrapping your startup, or […]

Millions were left powerless after yesterday afternoon’s unexpected blackouts, which plagued much of the south-west United States. With the catastrophe occurring so close to 9/11, many speculate that international terrorism is brewing and that the United States should again increase the national security level. However, with so many postulating global terrorism- the root of the […]

The most important persona could be the one your business neglects the most. Hmph. Most companies focus on grabbing market share but the opportunity to grab market size could present the largest opportunity (and is sometimes the path of least resistance).  Thus, it’s important for companies that use persona development to drive marketing strategy to […]

A Simple Framework to Help You Make Better Digital Marketing Decisions I just got done reading The Power of the 2×2 Matrix by Alex Lowy and Phil Hood of Transcend Strategy Group – a management consulting outfit in Toronto – and it was a sensational read.  It led me to their website, where I found […]

15 Minutes to Better Branding Digital branding is one of the highest demand strategic consulting items for us this year.  My observation is that this is due to one reason: the economic situation of the past two years caused companies to lose touch with who they are, what they do, and why they matter.  In […]

Marketing Epiphany from a 50 year old Thai. One of my life’s passion is muay thai and this past weekend, I got to train with the Micha Mikailian of the sport, Saekson Janjira. Out of many takeaways, the one that resonated the most was the importance of permutations – rearranging variables in a ordered fashion. Within structure, […]

Robust advocacy-marketing programs are achieving significant revenue gains – 10 to 20 percent for established products and up to 100 percent for new products. Advocacy marketing is a new(er) term in marketing paved by rise of social media, mobile commerce, and location-based promotions in the past two years. You’re not going to believe this – […]

If you run a small business or are responsible for its marketing activity, you can probably relate to the daunting task of keeping up with the ever-changing ways to reach customers online. Perhaps you are wondering… how do I turn my target audience into customers and drive them to my website if they have never […]