Let’s face it, not every business owner is a social media whiz and that’s OK. There is simply not enough time in the day to run a business and simultaneously keep up with the constant litany of new social media platforms and features. So if you have been resisting getting up to speed with Instagram […]

Assumptions get most marketing plans into trouble. At the start of a marketing plan you don’t have knowledge. You have assumptions. Then what happens? You start off on a plan and realize the minimum budget to make a tactic successful is higher than you thought, the cost per action took longer than expected to decrease, […]

How many times a day do you hear a cell phone ring? Mobile devices are no longer our future, they are our present, ingrained in almost every facet of our lives, and getting more important every day. There are thousands of articles and blogs about the mobile web, and I’m very thankful for that. It […]

At this point in the holiday season, you’ve successfully sent out your Black Friday and Cyber Monday emails. You know that there are those last-minute holiday shoppers you should take advantage of, but aren’t quite sure how to best leverage your final email sends before the New Year. The following top 5 holiday email marketing […]

According to a report published by Monetate, visitors to e-commerce sites through tablet devices skyrocketed by over 346% in 2011. This should not be a surprise for anyone who has had the chance to play with one of these devices.  The lightweight, portable, and speedy design makes it a likely choice for checking emails or scouring […]

With a passion for digital marketing and scaling start-ups, we decided what better way to share our expertise with fellow entrepreneurs at our first official SD Startup Accelerator meet-up group event on Wednesday, December 12th. This first meet-up event is entitled “Ramping Up Profits for the New Year”and will feature enriching conversation on 2012 takeaways […]

There’s nothing more discouraging than stepping in front of a mirror on New Year’s Day and seeing the travels of holiday feasting in every curve, lump and sag that you don’t remember being there in November. Wouldn’t it be nice if you could just slap on a Tatum Channing or Penelope Cruz suit and step […]

While most in the SEO industry are hashing it out over all the doom and gloom related to the latest penguin attack and panda sighting, I thought I’d offer an alternate view on the state of search engine optimization… it just got a whole lot easier! Why is that you may ask? Well, Google has […]

Make no mistake. This is mainly a sneaky ploy to get out of writing a blog post. But I’ve learned an important lesson in my 5+ years at eBoost Consulting. I’m surrounded by amazing, intelligent, driven, inspiring people and it’s usually best when I get out of the way and let them do their thing. […]

Phillips just launched app-controlled colored light bulbs and it got me thinking about the impact of technology on commodity products. It led me to chew on “What if…” scenarios about toilet paper, my water and paper consumption, greeting cards, and pens. This post is a perfect lighthearted read to move your mind into a creative space.