Archives

Creating a New Google Ads Account (and NOT an AdWords Express Account)

You know what really grinds my gears? Things being harder than they should be. If you’ve tried to create a Google Ads account…
Continue reading

Google Ads: Say Sayonara to Average Position!

Though there has been some chatter, we are now starting to receive official communications from Google that they will be depreciating the Average…
Continue reading

Google Ads Overspending? Maybe Help is on the Way (or Maybe Not)

If you’re a PPC marketer, you’re likely familiar with the budgeting options in Google Ads that ensure your campaigns don’t overspend your allotted…
Continue reading

How to Learn from Your Competitor’s Advertising Success

To determine how to gain a competitive advantage in advertising, you need to go to poker night. Good poker players can play their…
Continue reading