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Facebook Advertising Updates After Data Breach: A Comprehensive Timeline 😱

On March 18, 2018 it became worldwide news that Facebook had failed to adequately protect user…

Facebook Ads Bidding Demystified: Part 2 – Budgets and Bids

This is Part 2 in our series: Facebook Ads Bidding Demystified. Check out Part 1 here.…

Facebook Ad Bidding Demystified: Part 1 – Campaign Objectives

One of the most mysterious yet powerful aspects of Facebook Advertising is the bidding system. Choosing…

Facebook Offline Conversions – Everything You Need To Know

One of the aspects we love about online marketing and Facebook Ads in particular is the…

Bookmark This: The 50 Most Important Facebook Ads Terms You Need To Know

If you've tried Facebook Ads you know it has a language all its own. It can…

Facebook Product Feed Setup – Shopify

So you have a Shopify site and you want to run Facebook Dynamic Ads? Good plan! They…

How to Install the Facebook Pixel in Shopify in 5 Minutes or Less

So you've got your Shopify site set up and you're ready to start advertising on Facebook?…

Facebook Dynamic Creative – Smart, Fast, Automatic Ad Testing

Ever since the early days of Facebook advertising, we've been pushing the importance of creative testing.…

Facebook Audience Insights: Target The Perfect Audience

When spending money on advertising for your company, every penny counts. But the good news it…

Facebook Dynamic Product Ads – The Ultimate Guide Part 4 – Optimization & Advanced Strategies

Finally! You've launched your dynamic retargeting campaign after completing Part 3 of our Dynamic Product Ads…