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Protecting Your Brand on Amazon: Amazon Brand Registry

As someone who purchases nearly everything on Amazon (#primeforlife), I am very aware of who I…

Amazon Sponsored Products: What’s New with Placements?

For many search marketers, having the perfect ad is everything! For those of us who live…

VR/AR: Marketing’s New Realities

Jaron Lanier founded VPL research in 1984 and is credited with coining and popularizing the term…

Google Ads Competitor Campaigns – Do or Don’t?

Let’s talk about a common question I get as a paid search marketer. “Should I be…

3 Ways To Create Instagram Stories Ads Even If You Don’t Have A Fancy Creative Team

Let's be honest, Instagram Stories are fun. Less commitment than a 'real' Instagram post, less pressure…

Why Bidding on Your Brand Makes Sense

If you’re advertising in Search, either through Google Ads or Bing Ads, you’ve likely wondered about…

How to Make Effective Visual Ads in the Digital Age

Visuals were the single biggest social media content contributor in 2017 and 2018. Facebook’s newsfeed is…

Facebook Introduces Square Images for Link Ads – Advertisers Rejoice!

Back in early November we received some very exciting news from Facebook - they were planning…

Amazon AR View – Seeing Is Believing!

Last night at around 11PM, laying in bed, I decided, “I should really start Christmas shopping.”…

Cyber Week 2018 Planning Guide: PPC Tips & Tricks

It’s almost that time of year! You know the one – Cyber Week – which runs…