During our weekly team meeting in early April, Steve, one of our senior media buyers, brought up an idea to make Earth Day an agency-wide day of service. Each team member could volunteer with a non-profit focused on environmental causes or organize their own volunteer day to give back to their local communities.
After a quick conversation, our CEO Evan LaGasse and our COO Christ Root, agreed that it was a great idea, and in less than a week, Earth Day 2022 was a company-wide day of service.
On April 22nd, we brought this plan to life. Throughout the US, our team members donated old clothes, recycled and reused different to-go food and drink options rather than opting for disposable items, and cleaned up different natural areas on Friday.
Our San Diego based team members joined our non-profit partner Wildcoast for a clean up and restoration day at Batiquitos Lagoon. Wildcoast is an international team that conserves coastal and marine ecosystems and addresses climate change through natural solutions. One of these natural climate solutions is blue carbon ecosystem conservation and restoration.
Blue carbon is carbon stored in coastal and marine ecosystems. Habitats like eelgrass beds, mangrove forests, salt marshes, and lagoons are all considered to be blue carbon ecosystems. We spent the day picking up trash, removing graffiti, and removing invasive plant species throughout the lagoon as well as cleaning up the trails in order to help restore Batiquitos Lagoon as an important blue carbon ecosystem.
We are proud to partner with Wildcoast as part of our commitment to 1% for the Planet and are committed to continue working with Wildcoast and other organizations in their efforts to tackle our planet’s most pressing environmental issues.