Ready to start advertising for your BigCommerce site on Facebook? Great! One of the first (and most important) steps to take is adding the Facebook Pixel to your site. The pixel is a snippet of code that tracks visitors on your site and the actions they take.
The three primary advertising features you enable when you add the Facebook Pixel are:
Conversion Tracking – See how your ad is performing by seeing what actions website visitors took as a direct result of your ads
Optimization – Automatically optimize your ad delivery toward people more likely to convert on your site
Remarketing – Deliver highly targeted ads to people on Facebook after they leave your site without converting and get them to come back
Fortunately, BigCommerce has a direct integration with Facebook that makes adding your pixel so easy you’ll have it live within minutes even if you have no technical experience – no developer needed!
Follow these 4 steps and have it set up in under 5 minutes:
1. Log in to your BigCommerce Dashboard and click Advanced Settings > Web Analytics
Photo Credit: Facebook
2. In the Analytics Packages section check the Facebook Pixel box and click Save.
3. After the page refreshes, select the Facebook Pixel Tab next to General Settings.
4. Copy and paste your Facebook Pixel ID into the Pixel ID box and click Save.
Don’t know your Facebook Pixel ID? No problem, follow the steps below to find it:
Log in to Facebook with the login that has access to your Facebook ad account
Ensure that the account shown in the top left is the correct account
4. Locate your Pixel ID on the right hand side of the page
5. Copy the Pixel ID and paste it into the BigCommerce dashboard settings.
BONUS: You can verify that your pixel is installed correctly and passing the correct data by using the handy Facebook Pixel Helper plugin. Download it here(Chrome only) and for any help using the plugin, Facebook’s documentation can be found here.
Chris Root is a co-owner of eBoost Consulting and works out of our Boulder, CO location. He writes primarily about social advertising and gets overly excited when Facebook releases new targeting capabilities.
eBoost Consulting helps funded startups and established companies grow through search and social paid advertising. Since 2005 our team of digital marketing experts has been running highly successful digital marketing campaigns with a focus on innovation, results and customer satisfaction.