Get your business on top of the SERP to get in front of hand raisers and drive users to your landing pages to convert.
Pay when users click on your ad and no wasted money spent on ad impressions – Paid Search allows potential customers to come to you as they’re researching services or products.
Paid Search helps you get your product and/or services in front of relevant users.
Paid Search can give you quicker results by targeting the right audience in a right away.
Companies who is looking for a measurable results.
Who wants fast results over SEO.
Who want a cost effective ways to reach and convert your target audience.
For those struggling to optimize their existing campaign performance.
Your Google Ads Certified Campaign Manager is in the account daily, optimizing for your specific goals. Your Account Manager is a direct line of communication and provides weekly KPI reports, analysis and campaign updates. Our Paid Search Director oversees everything and ensures the highest level of expertise is applied to every account.
The Power of Data
Expertise in data analytics and experience to enable and integrate data to optimize paid search campaigns. We structure all accounts in the optimal way to generate the most usable and actionable data. Your campaign manager can see what’s working, identify opportunities and uncover wasted spend in a highly efficient daily workflow.
Eboost’s commitment to client success. Doing something for someone else is more powerful and impactful than doing something for yourself. The more we focus our energy toward the success of our colleagues and clients, the happier and more successful we will all be in business and in life.
We test thousands of search ads every day. We know what copy converts and what doesn’t. We’re constantly testing variations to get the perfect mix for each account’s goals.
If it’s in the Google Ads platform, we manage it. Included in our standard service are Search, Shopping, Display and YouTube.
Expand to Microsoft Advertising
Once your Google campaigns are operating at a strong ROAS, we extend the most profitable ads and keywords to the Microsoft Advertising (formerly Bing) platform, generating an average of 10% to 15% more ROI-positive volume for your business. Microsoft Advertising (Bing) management is included under our standard service and pricing.
We leverage various tools to find the relevant keywords for your business
We plug keywords into a tool for budget forecasting and present several budget tiers so you can find the right budget for your business goals
Campaign Structure & Content
Campaign structure with incorporated best practices to maximize ad spend and traffic relevancy
Digital KPIs and attribution in collaboration with our In-House data team
Bespoke content creation that aligns with each stage of the funnel
Campaign Launch & Optimization
Hands-on approach to ensure initial traction and relevant traffic
Data analysis after initial ramp-up period and optimization towards KPIs
Campaigns and competitors monitoring, continued optimization, testing, and audience targeting refinement
Remarketing & Expansion
When audience segments have sufficient data, remarketing tactics will be implemented to optimize lower-funnel traffic
Once market opportunities have been identified we can focus on scalability
First 30 days
Negative keywords list
Reporting set up
Measurement and optimization
Evaluate initial campaign performance
Bidding strategy optimization
Remarketing tactics implementation
Consideration of other paid channels, e.g. YouTube
Daily account optimization
- Review daily results
- Ensure campaigns are running as intended
- Look for outlier results or anything that needs immediate attention
- Respond to and implement time sensitive requests
- Review 7-day, 14-day, and/or 30-day metrics Vs. KPIs
- Pause underperformers & Adjust budgets and bids
- Identify areas of creative/copy testing
- Summarize the week’s optimizations to send to client via email
- Check events manager for any oddities
- Check budget pacing
- New Copy/Images/Videos
- New Promos
- Re-launch past strong performers
- Test new audiences
- Strategy call with client
- Deep dive account review
- Review latest platform updates, betas
- Update CRM-based audiences