Paid Search

With paid search being the original service we launched with in 2005, our team has decades of collective experience. In 2020 we utilize AI and machine learning technology to stay ahead of the curve.
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Why Is Paid Search Advertising Important?

Get your business on top of the SERP to get in front of hand raisers and drive users to your landing pages to convert.

Pay when users click on your ad and no wasted money spent on ad impressions – Paid Search allows potential customers to come to you as they’re researching services or products.

Paid Search helps you get your product and/or services in front of relevant users.

Paid Search can give you quicker results by targeting the right audience in a right away.

Our paid search service is great for?

Companies who is looking for a measurable results.

Who wants fast results over SEO.

Who want a cost effective ways to reach and convert your target audience.

For those struggling to optimize their existing campaign performance.

Why companies work with Eboost

Dedicated Team

Your Google Ads Certified Campaign Manager is in the account daily, optimizing for your specific goals. Your Account Manager is a direct line of communication and provides weekly KPI reports, analysis and campaign updates. Our Paid Search Director oversees everything and ensures the highest level of expertise is applied to every account.

The Power of Data

Expertise in data analytics and experience to enable and integrate data to optimize paid search campaigns. We structure all accounts in the optimal way to generate the most usable and actionable data. Your campaign manager can see what’s working, identify opportunities and uncover wasted spend in a highly efficient daily workflow.

Relentless Focus

Eboost’s commitment to client success. Doing something for someone else is more powerful and impactful than doing something for yourself. The more we focus our energy toward the success of our colleagues and clients, the happier and more successful we will all be in business and in life.

Winning Copy

We test thousands of search ads every day. We know what copy converts and what doesn’t. We’re constantly testing variations to get the perfect mix for each account’s goals.

All-In-One Service

If it’s in the Google Ads platform, we manage it. Included in our standard service are Search, Shopping, Display and YouTube.

Expand to Microsoft Advertising

Once your Google campaigns are operating at a strong ROAS, we extend the most profitable ads and keywords to the Microsoft Advertising (formerly Bing) platform, generating an average of 10% to 15% more ROI-positive volume for your business. Microsoft Advertising (Bing) management is included under our standard service and pricing.

Our Approach to Paid Search & Achieve Client Goal

Planning

Strategic initiatives
Business model
Revenue model
Budget
Goals

Research

We leverage various tools to find the relevant keywords for your business

We plug keywords into a tool for budget forecasting and present several budget tiers so you can find the right budget for your business goals

Campaign Structure & Content

Campaign structure with incorporated best practices to maximize ad spend and traffic relevancy

Digital KPIs and attribution in collaboration with our In-House data team

Bespoke content creation that aligns with each stage of the funnel

Campaign Launch & Optimization

Internal QA

Hands-on approach to ensure initial traction and relevant traffic

Data analysis after initial ramp-up period and optimization towards KPIs

Campaigns and competitors monitoring, continued optimization, testing, and audience targeting refinement

Remarketing & Expansion

When audience segments have sufficient data, remarketing tactics will be implemented to optimize lower-funnel traffic

Once market opportunities have been identified we can focus on scalability

Our Approach to Paid Search & Achieve Client Goal

First 30 days

Keyword research
Negative keywords list
Account structure
Quick wins
Competitive analysis
Audience analysis
Content creation
Reporting set up
Ramp-up strategy

31-60 days

Measurement and optimization
Evaluate initial campaign performance
Reporting
A/B testing
Bidding strategy optimization

61-90 days

Reporting
Remarketing tactics implementation
Funnelization
Account expansion
Consideration of other paid channels, e.g. YouTube

What We Deliver

Daily account optimization

  • Review daily results
  • Ensure campaigns are running as intended
  • Look for outlier results or anything that needs immediate attention
  • Respond to and implement time sensitive requests
  • Review 7-day, 14-day, and/or 30-day metrics Vs. KPIs
  • Pause underperformers & Adjust budgets and bids
  • Identify areas of creative/copy testing

Weekly updates

  • Summarize the week’s optimizations to send to client via email
  • Check events manager for any oddities
  • Check budget pacing

Bi-Weekly Testing

  • New Copy/Images/Videos
  • New Promos
  • Re-launch past strong performers
  • Test new audiences

Monthly

  • Strategy call with client

Quarterly

  • Deep dive account review
  • Review latest platform updates, betas
  • Update CRM-based audiences

Our Client Testimonials

Let's Work Together.

Are you looking for higher ROAS on your Paid Search campaign? Let’s talk.

Get A FREE Consultation

Tell us about your company, your goals and your needs.

We’ll reach out to set up a Discovery Call and gather the information needed to provide your custom proposal.

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