While most in the SEO industry are hashing it out over all the doom and gloom related to the latest penguin attack and panda sighting, I thought I’d offer an alternate view on the state of search engine optimization… it just got a whole lot easier!
Why is that you may ask? Well, Google has been running rampant with algorithm updates and sweeping ranking updates – they have taken a renewed aggressive approach to cutting down on spam sites in the search results. For many, this is crushing news, but for us it’s a refreshing sign that maybe the good guys (and gals) will finish first after all…
For years SEO was about getting the maximum links to your site, including keyword rich anchor text, stuffing as many keywords as possible into the content of your pages, and the list goes on. Finally, Google started really cracking down on these tactics. At first it was minor algorithm updates that altered a small percentage of search results. Now they are sweeping updates affecting thousands, if not millions, of sites.
What does this mean for us?
Essentially it’s bringing SEO back to the basics of what it should be – rewarding sites with quality, unique content that do a good job of promoting that content to relevant people. So what are some tactics that work in SEO these days? Develop relationships! You know those other people out there in your industry and complementary industries? Talk to them. Share the work they’re doing with your customers. Tell them about what you’re doing. Chances are, if you are doing anything worthwhile in your industry, there are people out there who are interested in hearing more about it.
So the interesting thing that has happened boils down to this – if you are doing something worthwhile, you have content to produce. The sites that are not doing anything worthwhile and are just getting traffic through SEO trickery will not make it into the search results these days. So not only has Google changed their algorithm to reward people doing what you’re doing, they’ve cut down tremendously on the low-quality competition that used to outrank you despite your best attempts to do the right thing. So quit reading this blog post, write one of your own, and go tell your friends about it!
eBoost Consulting helps great companies grow through search and social paid advertising. Since 2005 our team of digital marketing experts has been running highly successful digital marketing campaigns with a focus on innovation, results and customer satisfaction.