Seven Sizzling Digital Marketing Trends of 2012

The World Wide Web is the most viral epidemic. Tools and technologies are growing faster than Pinocchio’s nose. Marketers are on the hunt for increased conversions while users desire enhanced engagement.

So how do we plant two trees with one seed?

By serving up some of the 7 sizzling digital marketing trends of 2012!

Can you handle it?

  1. Did somebody say Pintrest? User generated curation, such as Pinterest, Pulse, Flipboard, and Foodspotting have spread faster than butter on toast. If you’re on the prowl for increased brand relevancy it all comes down to three factors: high visitor engagement levels, the Facebook connection, and monetization.
  2. Location, Location, Location Location based marketing such as Foursquare is like receiving snail mail from a childhood-best-friend—it helps users feel special. Geo-targeting not only builds relevancy, it drives conversions. Here are three tips to get you started. Buy local domain names, geo-target on Facebook, and offer some localized deals.
  3. Are you ready for your close-up? According to eMarketer, video marketing will hit the $3 billion mark in 2012! Why? Video is a rich medium that cultivates emotional connection, and drives conversions.
  4. Gamification This incentivized style of online marketing commands results. Dangling a carrot in front of users encourages feedback, engagement, and drives conversions. Gamification is a hot idea for start-ups wanting to generate user-growth.
  5. Make it Mobile According to CNET there are more than 5 billion mobile phone subscriptions. Apparently the smart phone is really smart and getting smarter every day. So why not make your website more user-friendly?
  6. Social Media Marketing Everyone is doing it. From Jack in the Box to Oprah, companies are leveraging the SMM platform to generate accessibility, brand awareness, and user-gratification. Guess what? We     it!
  7. Info….what? Infographics are visual representations or symbols that present complex information quickly. Want in on this eye candy? Check out Visual.ly—a tool that allows you to create infographics in seconds!

Head spinning? That’s okay. Here’s how you make sense of it – only pick one or two of the ideas above. You should choose ideas that really mesh well with your business model and its goals. There’s no point in trying to make a breakout plan for all of the ideas listed above, since it’s rare that each will work for your business type. Also, it’s rare that your business will have the time and resources to take each idea to its fullest potential. Remember, it’s about quality,  not quantity of strategies and tactics.

Need help breaking out into the digital marketing space? That’s just what eBoost Consulting is here to help you do. Give us a call at (619) 618-2545 to set up a meeting.

-Jessica Tishue

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