The Facebook pixel is a snippet of code that tracks visitors on your site and the actions they take. The three primary advertising features the pixel enables are: Conversion Tracking – See how your ad is performing by seeing what actions website visitors took as a direct result of your ads Optimization – Automatically optimize […]

  Ready to start advertising for your BigCommerce site on Facebook? Great! One of the first (and most important) steps to take is adding the Facebook Pixel to your site. The pixel is a snippet of code that tracks visitors on your site and the actions they take. The three primary advertising features you enable when […]

  Adding the Facebook pixel to your WordPress or WooCommerce site is one of the most important first steps to make when you’re ready to start advertising on Facebook. The pixel is a snippet of code that tracks visitors on your site and the actions they take. The three primary advertising features you unlock when […]

So you’ve got your Shopify site set up and you’re ready to start advertising on Facebook? Great! Adding the Facebook pixel to your Shopify site is one of the most important first steps to make before advertising on Facebook. The pixel is a snippet of code that tracks visitors on your site and the actions […]