Six simple and effective holiday PPC tips to improve campaign performance this holiday season.

Inside Adwords has announced today that Google rolled out a new feature to its Adwords paid search platform called product extensions.  Currently available to U.S. customers only, product extensions will be a way to enhance your existing ads by showing searchers your product images, titles and prices in a plusbox located beneath the ad.  The products […]

As of September 30th, Google now has a new Adwords performance metric called the “View-Through”. The metric is primarily designed for those advertising on Google’s content network, and while the new metric will provide an additional indicator for campaign performance, the terminology currently has a few people confused. Per Google, this “feature provides a measure […]