The Art and Science of Pitchology

Microphone in front of an audience

Have you ever marveled at how presenters such as Guy Kawasaki and Larry Lessig are able to pitch business ideas so effectively in just a few minutes? What is it that makes their presentations so moving? How are they able to tell you about an idea in a way that makes you want to be a part of their team, buy their product or service, or even invest millions in the idea?

Two of eBoost Consulting’s very own Rockstars are attempting to answer these questions and more at San Diego State University today. Presenting to the Lavin VentureStart competitors,


Associates Matt Reilly and Allison Heinrich will be outlining how to best craft the message, enhance with visuals and present with impact.

While SDSU students will be learning about this art and science for the specific purpose of pitching to a panel of judges for the entrepreneurial-based competition, there are so many more instances in life where “pitching” is necessary. For example, if you are at a networking event and someone asks “What is it that you do?” you need to be able to sell them on your role, your company and the value you offer. Or, if you are in an elevator and suddenly find yourself next to a potential partner you need to be able to pitch them in a swift and concise manner.

What are some other instances wherein pitching is the most effective tool?
Be sure to contact either Matt ( or Allison ( for more information on pitchology and how you can learn to communicate your ideas in impactful and moving ways.

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1 Comment
    • Johnny Chan
    • April 23, 2012

    So bummed I missed this! Matt and Allie – are you guys going to have the slides of the presentation uploaded anywhere?


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