Robust advocacy-marketing programs are achieving significant revenue gains – 10 to 20 percent for established products and up to 100 percent for new products.
Advocacy marketing is a new(er) term in marketing paved by rise of social media, mobile commerce, and location-based promotions in the past two years. You’re not going to believe this – it entails advocates creating more advocates. </sarcasm> In other words, advocacy marketing is word-of-mouth marketing repackaged in a fresher, more palatable term.
Linguistics (and good-natured teasing) aside, advocacy marketing gives us a great opportunity to reiterate and re-educate companies about making its customers a pseudo-unpaid-marketing team. The secret to a winning advocacy strategy is to find the right people and get them talking about the right things, in the right places. It requires three key capabilities:
eBoost Consulting helps funded startups and established companies grow through search and social paid advertising. Since 2005 our team of digital marketing experts has been running highly successful digital marketing campaigns with a focus on innovation, results and customer satisfaction.