Using Tumblr to Promote Blog Content

A Useful ‘Push’ Tool for Your Marketing Arsenal

Tumblr Dashboard

I love food blogs and a great marketing application I’ve been seeing lately is the use of Tumblr to promote blog content.  The Wannabe Chef has a very useful post about the why and how of Tumblr and I’ve also been using it with positive effect on my own food blog.  As suggested, it definitely draws attention to your blog.

Microblogging sites like Tumblr and Posterous are all about posting short snippets of content.  While its SEO benefits are limited, it has a profound effect on the ability to share and stumble upon new content.  Like a “retweet” in Twitter, the sharing mechanism is a “reblog” in Tumblr.  It’s also a great “frequency” tool since it allows blogging in an informal expectation – many clients of ours have a fear of blogging (they want everything to be perfect; this stymies their production of content) – with Tumblr, that fear is removed.

Types of companies Tumblr is good for are companies were photography is a major mechanism for content and conversation.  Use it as a promotional tool, as you would Twitter.


Leave a Comment

    • Dewitt Corde
    • July 9, 2013

    Several Microblogging platforms help perform business activities with utmost ease. They include tools to assist in attracting business. Tools such as Twitter Adder, BufferApp and HootSuite help build a strong customer relationship and have support for all major browsers and mobile phones. They also help find potential customers according to geographical locations.:;^.

    Most interesting short article on our personal internet site <

    • Shawn
    • April 18, 2012

    I just created a tumblr account and I am finding it hard to figure it out. I watched a video of someone explaining how to put a summary of my main blogs content on my tumblr account but what he shows in the video does not match up on my screen. Did they do away with that? I am also finding it hard to set it up how I like it. For example I went to post a link and it asks for the description, the description I wrote appears on the left hand side of the page. I have no idea how to get anything the way I want it. So far I am not liking tumblr very much. Any help would be appreciated.

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