Microblogging sites like Tumblr and Posterous are all about posting short snippets of content. While its SEO benefits are limited, it has a profound effect on the ability to share and stumble upon new content. Like a “retweet” in Twitter, the sharing mechanism is a “reblog” in Tumblr. It’s also a great “frequency” tool since it allows blogging in an informal expectation – many clients of ours have a fear of blogging (they want everything to be perfect; this stymies their production of content) – with Tumblr, that fear is removed.
Types of companies Tumblr is good for are companies were photography is a major mechanism for content and conversation. Use it as a promotional tool, as you would Twitter.
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