Microblogging sites like Tumblr and Posterous are all about posting short snippets of content. While its SEO benefits are limited, it has a profound effect on the ability to share and stumble upon new content. Like a “retweet” in Twitter, the sharing mechanism is a “reblog” in Tumblr. It’s also a great “frequency” tool since it allows blogging in an informal expectation – many clients of ours have a fear of blogging (they want everything to be perfect; this stymies their production of content) – with Tumblr, that fear is removed.
Types of companies Tumblr is good for are companies were photography is a major mechanism for content and conversation. Use it as a promotional tool, as you would Twitter.
eBoost Consulting helps funded startups and established companies grow through search and social paid advertising. Since 2005 our team of digital marketing experts has been running highly successful digital marketing campaigns with a focus on innovation, results and customer satisfaction.