BoostStrapping has moved and boy, are we woozy! It’s not unlike waking up from a post-July 4th slumber, minus the grogginess and incessant craving for a California Burrito.
There’s a lot of self-placed pressure in drafting the first post of a new address. It’s like walking in a new home; you’re afraid to walk on the carpet. But now that I jotted the first two sentences (the proverbial muddy-shoes-on-new-carpet), I feel much better. Now, it feels more like home.
Anyhow, let’s see, it’s difficult to know where to begin. Perhaps with a little something something as to why you should read the blog regularly, hmm? Well, being fortunate enough to walk the history of eBoost Consulting, let’s talk about how it germinated and what it is today, shall we?
BoostStrapping is a clever take on “bootstrapping”, see. We first opened the conversation on November 14, 2006 from Mel’s Diner in San Francisco during what is internally known and begrudgingly remembered as the “purple-and-green” era. Back then, we were a small consulting firm that didn’t know what the future held and were equipped with an aptitude for learning and a fierce belief in one another. We operated on two principles: make decisions fast and put the people (our clients & our team members) first.
…not much has changed over the past few years. Our days are still charged with the adrenaline rush of a drag race. We still go at full speed 24/7. If we’re not at work, we’re out somewhere with one another, brains spinning over work ideas. We love this business. We love what we do. It’s not work for us, it’s fun. We go to work or talk about work. It’s actually pathetic to be honest. We don’t encourage it. It just is.
Here’s a take on originality. I subscribe to the school of thought that to achieve greatness in something, you have to know everything…or know nothing. Only then is the mind unfettered by convention, untouched by the work of others, and then -and only then- can you produce something unique, something extraordinary. We knew nothing enough to create a business model where our people were trained to know everything. We happen to think eBoost Consulting is pretty extraordinary as a result.
November 14th 2006 to July 7th 2009 and onward, BoostStrapping is a living journal of our journey in cultivating something extraordinary. We share our expertise with you, showcase key takeaways, evaluate new marketing tools, and describe all – both good and bad – about growing this business. For those who have joined us from Day 1, thank you. You all understand what “BoostStrapping” is. For those who are new, welcome. You’ll understand soon enough.
Thanks for poking around here. I’ll be back with more posts soon and (in a new and pleasant wrinkle) so will the rest of our team. =)
eBoost Consulting helps great companies grow through search and social paid advertising. Since 2005 our team of digital marketing experts has been running highly successful digital marketing campaigns with a focus on innovation, results and customer satisfaction.